"The product is just the vehicle. The feeling is what people remember."
Such a great line. It reminded me that the best marketing often isn't about creating attention, it's about creating participation. The Knicks examples are a perfect illustration of how brands can become part of a cultural moment without forcing themselves into it.
"The product is just the vehicle. The feeling is what people remember."
Such a great line. It reminded me that the best marketing often isn't about creating attention, it's about creating participation. The Knicks examples are a perfect illustration of how brands can become part of a cultural moment without forcing themselves into it.
thank you so much for reading :) i agree, the best marketing feels less like advertising and more like an invitation.
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