8 Comments
User's avatar
Adelina's avatar

We love a good branding moment 🥰

Adelina's avatar

I love your style of writing, it really feels like I’m reading an update from a friend. ❤️ so warm and inviting

Day 🍯's avatar

so sweet, that’s because we are friends <3 i value weekend report’s small but mighty community so much!!

Sports Branding's avatar

Emotional branding. Living brands.

Behind The Brief's avatar

"The product is just the vehicle. The feeling is what people remember."

Such a great line. It reminded me that the best marketing often isn't about creating attention, it's about creating participation. The Knicks examples are a perfect illustration of how brands can become part of a cultural moment without forcing themselves into it.

Day 🍯's avatar

thank you so much for reading :) i agree, the best marketing feels less like advertising and more like an invitation.

Gjuli Mulosmanaj's avatar

🎉🎉